New Bicycle Industry Summit Launches November 18–21 in Partnership with El Tour de Tucson

Mark your calendars!

There will be a national gathering for cycling professionals will debut
this fall as the Bicycle Industry Summit launches November 18–21, 2026, in Tucson, Arizona, in
partnership with El Tour de Tucson.

The event will coincide with the three-day Fiesta & Expo of El Tour.

Created to serve the evolving needs of the cycling business community, the Bicycle Industry
Summit introduces a fresh, integrated format that combines industry education, high-level
networking, and real-world event participation into one immersive experience.

The Summit is intentionally aligned with El Tour de Tucson and 3-Day Expo and Fiesta — one of the most established and participatory cycling events in the country — placing industry leaders directly inside the energy, culture, and community that fuel the sport.

“This is not just another conference,” said TJ Juskiewicz, executive director of Perimeter
Bicycling. “We’re building a modern industry gathering designed around connection,
collaboration, and shared experience. By aligning with El Tour de Tucson, we’re bringing leaders
together where cycling is actually happening.”

The Summit will have a captured audience given the timing of El Tour. The Summit will bring together executives, brand founders, event directors, advocacy organizations, media professionals, and professional athletes from across the cycling ecosystem.

Programming will feature:
● Visionary keynote presentations
● Executive panel discussions
● Curated roundtable conversations
● Industry trend analysis and consumer insights
● Structured networking experiences
● Sponsor activations and brand showcases
● Opportunities to ride, volunteer, or engage in El Tour weekend festivities

The speaker lineup will include respected industry leaders, innovative entrepreneurs, and
professional athletes who are shaping the next chapter of cycling across events, media,
advocacy, and endurance sport.

The launch of the Bicycle Industry Summit comes at a pivotal moment. As the cycling industry
continues to evolve — adapting to new consumer behaviors, retail models, and
community-driven growth strategies — there is a renewed need for collaboration and
forward-thinking leadership.

By embedding the Summit within an established marquee event, organizers aim to foster more
meaningful relationships and actionable conversations. Attendees won’t just discuss
participation trends and community engagement — they’ll experience them firsthand.
El Tour de Tucson attracts thousands of riders and generates significant economic and cultural
impact each year, providing a powerful backdrop for industry leaders to gather, learn, and
collaborate.

Registration for the inaugural Bicycle Industry Summit is now open, with early announcements
on speakers and programming to follow.
For more information, visit: www.bicyclesummit.org