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What is the ZENNI Expo & Fiesta?

Cyclists from around the world roll into Downtown Tucson to the Tucson Convention Center to meet and greet with fellow cyclists and interact with exhibitors at the three day ZENNI Expo & Fiesta.  All cyclists need to visit the Expo to pick up their credential packets and attend pre-ride meetings. This indoor and outdoor expo is the place for cyclists to interact with exhibitors from national bicycle manufacturers to local businesses to showcase the latest bicycles, accessories and apparel.  Merchandise sales, product demos, giveaways, panels, contests — it’s all at the ZENNI Expo & Fiesta.  There is also music and entertainment, local food vendors and food trucks, the Dragoon beer garden, packet pick-up and rider meetings. Free and open to the public.  

EL TOUR'S ZENNI EXPO & FIESTA WAS SOLD OUT for the PAST 3 YEARS!

BIKE INDUSTRY

Bike Industry Booths

Promotion of bicycle products, gear and accessories for bike manufacturers as well as local bike shops.

NON-PROFITS

Non-Profit Booths

Exhibitor Booths to promote non-profit organizations, Funds can be solicited and goods can be sold at the booths.

SOUVENIRS

Souvenir Booths

Exhibitor Booths to promote the business and/or sell products and souvenirs.

Exhibitor Opportunities

EXPO REGISTRATION WILL OPEN JUNE 12TH

We have several opportunities if your company or organization is interested in participating in El Tour de Tucson’s ZENNI Expo & Fiesta.

  • Non-Profit Organization Booth 
    $200 for 10 x 10
    Early registration cost, price increases over time
    Exhibitor Booths to promote non-profit organizations at at the Tucson Convention Center’s Exhibition Hall.  No food can be sold in these booths or free water given away.  Funds can be solicited and goods can be sold at the booths. Includes WIFI, table and chairs
  • Local Bike Shop Booth
    Now $300 for 10 x 10
    Early registration cost, price increases over time
    Promote local Arizona bicycle shops at the Tucson Convention Center’s Exhibition Hall. This does not include bicycle manufacturers. No food can be sold in these booths or free water given away.  Products can be sold at the booths. Includes WIFI, table and chairs
  • Bike Industry Booth
    Now $500 for 10 x 10 / $700  for 10 x 20 
    Early registration cost, price increases over time
    Promotion of bicycle products, gear and accessories. No food can be sold in these booths or free water given away.  Products can be sold at the booths. Includes WIFI, table and chairs
  • Exhibitor Booth
    Now $500 for 10 x 10 / $700 for 10 x20
    Early registration cost, price increases over time
    Exhibitor Booths to promote the business and/or sell products and souvenirs the Tucson Convention Center’s Exhibition Hall. No food can be sold in these booths or free water given away. Includes WIFI, table and chairs
  • Food Booth/Truck/Trailer
    All Food Booth will be coordinated by the Tucson Convention Center.  If you are interested in vending food at the event, please contact Greg.Carra@tucsonaz.gov at the Tucson Convention Center.  The TCC will have opportunities for certain food and drink vendors.

Booths are mostly indoors in the Tucson Convention Center’s Exhibition Hall, but there are also outdoor designated space surrounding the Tucson Convention Center.  Pipe and drape, WiFi, a 6-foot table and 2 chairs are included.  Tents not included but available for rental. Additional tables and chairs also available for rental.

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What is the El Tour ZENNI Expo & Fiesta?

For three days, over 10,000 El Tour de Tucson participants, as well as the general public and spectators, interact with exhibitors, from big brands to local shops. Merchandise sales, product demos, giveaways, panels, contests — it’s all at the Expo.

El Tour’s Zenni Optical Expo & Fiesta Hours & Location

Tucson Convention Center Exhibition Hall  in Downtown Tucson
260 South Church Avenue, Tucson

  • THURSDAY – Noon – 8pm
  • FRIDAY – Noon – 8pm
  • SATURDAY – 6am – 5pm

Packet Pickup Hours

  • THURSDAY – Noon – 8pm
  • FRIDAY – Noon – 8pm

Safety & Security Meetings (Orientation Meetings)

Thursday & Friday throughout the day

Highly recommended short sessions giving you information about route conditions, the ride in general and is your opportunity to ask questions!  Every half hour.

Platinum Meeting

Thursday and Friday, 1pm and 6pm

If you earned platinum designation, you must attend one of these meetings to get the pass that allows you to line up in the platinum corral.

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Vendors Exhibiting at the El Tour Expo & Fiesta (2024)

ABUS
Ajo Bikes
American Diabetes Association
American Liver Foundation
Arizona Chapter – Order of DeMolay
Arizona Families Fighting Illicit Drugs 501c3
Arizona LOTUS Corp (ESPN TUCSON)
Athletic Brewing Co.
Beads of Courage, Inc
Ben Bridge Jewelers
Bicycle Ranch Tucson
Big Brothers Big Sisters of Southern Arizona
Bivo
BOLT Skin + Shave
Breakthrough T1D (formerly JDRF)
Carondelet St. Joseph’s Hospital Trauma Center
Casino Del Sol
Cemex
City of Sierra Vista
Clearview Micro MIrror
Complete Flooring
Courtney’s Courage
Cyclelogical
Cycling Out Loud
D AND H Air Conditioning and Heating
Donate Life Arizona
Dragoon Brewing Co.
Easterseals Blake Foundation
El Grupo Youth Cycling
El Tour de Tucson Bikes for Change
Endurance Mobile Recovery LLC
Enduro Bites
eoGEAR
Friends of Aphasia
Gizmo Cycling
Guru Bikes
HARO Bikes
herbOrder
Hollywood Racks
HSL Properties
HSL Properties
Jo’s Cycling Gifts
KXCI Community Radio
Labs on Demand
LOOK! Save A Life
Make-A-Wish Arizona
Maxwell Aesthetics
McDowell Sonoran Conservancy
MedSense MAWT LLC
Mothers Against Drunk Driving
Old Tucson Entertainment
Pain Institute of Southern Arizona
Peace Corps
Pima County Attractions & Tourism
Pinnacle Performance Eyewear
POC Sports NA
Primal
Raising Cane’s Chicken Fingers
Renewal by Andersen
Rob DollarFoundation
San Tan Century
ScudoPro
Smith Optics
Specialized – Oro Valley Bikes
Sweet Endurance
Tailwind Nutrition
TEP – Tucson Electric Power
The Cycling House
Tour de Palm Springs in Coachella Valley
Tucson Orthopaedic Institute
Tucson Subaru
Unique beating hearts
United Sound, Inc.
United Way of Tucson and Southern Arizona
Vantage West Credit Union
We Ride 4
Western National Parks Association
White Tank Community Health
WILDCYCLER
Youth On Their Own
Zia Rides

Expo & Fiesta Layout in 2024

Be part of El Tour ZENNI Expo & Fiesta! Opens June 12th

Secure your El Tour ZENNI Expo & Fiesta Booth! Opens June 12th

2025 El Tour Countdown!

WHAT PEOPLE ARE SAYING

EL TOUR DE TUCSON is checked off my bucket list!!!! What a great experience and I placed in the top 800!!! It’s not about winning it, it’s about finishing it!

Tucson is an incredible city and beautiful location for a large cycling event. El Tour brings together cyclists from all over the world and promotes cycling, personal fitness, and community engagement.

El Tour de Tucson is becoming an annual family tradition. So much fun!

Amazing! We were able to raise community awareness, serve our charity and have our multi-generational family get addicted to a new sport- cycling!!

El Tour is a fantastic experience and celebration of Tucson’s cycling community.

Loved the ride. This is the 18th time I’ve done the ride and hope it comes back next year bigger and better.

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