
What is the ZENNI Expo & Fiesta?
Cyclists from around the world roll into Downtown Tucson to the Tucson Convention Center to meet and greet with fellow cyclists and interact with exhibitors at the three day ZENNI Expo & Fiesta. All cyclists need to visit the Expo to pick up their credential packets and attend pre-ride meetings. This indoor and outdoor expo is the place for cyclists to interact with exhibitors from national bicycle manufacturers to local businesses to showcase the latest bicycles, accessories and apparel. Merchandise sales, product demos, giveaways, panels, contests — it’s all at the ZENNI Expo & Fiesta. There is also music and entertainment, local food vendors and food trucks, the Dragoon beer garden, packet pick-up and rider meetings. Free and open to the public.

EL TOUR'S ZENNI EXPO & FIESTA WAS SOLD OUT for the PAST 3 YEARS!
BIKE INDUSTRY
Bike Industry Booths
Promotion of bicycle products, gear and accessories for bike manufacturers as well as local bike shops.
NON-PROFITS
Non-Profit Booths
Exhibitor Booths to promote non-profit organizations, Funds can be solicited and goods can be sold at the booths.
SOUVENIRS
Souvenir Booths
Exhibitor Booths to promote the business and/or sell products and souvenirs.
Exhibitor Opportunities
EXPO REGISTRATION WILL OPEN JUNE 12TH
We have several opportunities if your company or organization is interested in participating in El Tour de Tucson’s ZENNI Expo & Fiesta.
- Non-Profit Organization Booth
$200 for 10 x 10
Early registration cost, price increases over time
Exhibitor Booths to promote non-profit organizations at at the Tucson Convention Center’s Exhibition Hall. No food can be sold in these booths or free water given away. Funds can be solicited and goods can be sold at the booths. Includes WIFI, table and chairs - Local Bike Shop Booth
Now $300 for 10 x 10
Early registration cost, price increases over time
Promote local Arizona bicycle shops at the Tucson Convention Center’s Exhibition Hall. This does not include bicycle manufacturers. No food can be sold in these booths or free water given away. Products can be sold at the booths. Includes WIFI, table and chairs - Bike Industry Booth
Now $500 for 10 x 10 / $700 for 10 x 20
Early registration cost, price increases over time
Promotion of bicycle products, gear and accessories. No food can be sold in these booths or free water given away. Products can be sold at the booths. Includes WIFI, table and chairs - Exhibitor Booth
Now $500 for 10 x 10 / $700 for 10 x20
Early registration cost, price increases over time
Exhibitor Booths to promote the business and/or sell products and souvenirs the Tucson Convention Center’s Exhibition Hall. No food can be sold in these booths or free water given away. Includes WIFI, table and chairs - Food Booth/Truck/Trailer
All Food Booth will be coordinated by the Tucson Convention Center. If you are interested in vending food at the event, please contact Greg.Carra@tucsonaz.gov at the Tucson Convention Center. The TCC will have opportunities for certain food and drink vendors.
Booths are mostly indoors in the Tucson Convention Center’s Exhibition Hall, but there are also outdoor designated space surrounding the Tucson Convention Center. Pipe and drape, WiFi, a 6-foot table and 2 chairs are included. Tents not included but available for rental. Additional tables and chairs also available for rental.





What is the El Tour ZENNI Expo & Fiesta?
For three days, over 10,000 El Tour de Tucson participants, as well as the general public and spectators, interact with exhibitors, from big brands to local shops. Merchandise sales, product demos, giveaways, panels, contests — it’s all at the Expo.
El Tour’s Zenni Optical Expo & Fiesta Hours & Location
Tucson Convention Center Exhibition Hall in Downtown Tucson
260 South Church Avenue, Tucson
- THURSDAY – Noon – 8pm
- FRIDAY – Noon – 8pm
- SATURDAY – 6am – 5pm
Packet Pickup Hours
- THURSDAY – Noon – 8pm
- FRIDAY – Noon – 8pm
Safety & Security Meetings (Orientation Meetings)
Thursday & Friday throughout the day
Highly recommended short sessions giving you information about route conditions, the ride in general and is your opportunity to ask questions! Every half hour.
Platinum Meeting
Thursday and Friday, 1pm and 6pm
If you earned platinum designation, you must attend one of these meetings to get the pass that allows you to line up in the platinum corral.




Vendors Exhibiting at the El Tour Expo & Fiesta (2024)
ABUS |
Ajo Bikes |
American Diabetes Association |
American Liver Foundation |
Arizona Chapter – Order of DeMolay |
Arizona Families Fighting Illicit Drugs 501c3 |
Arizona LOTUS Corp (ESPN TUCSON) |
Athletic Brewing Co. |
Beads of Courage, Inc |
Ben Bridge Jewelers |
Bicycle Ranch Tucson |
Big Brothers Big Sisters of Southern Arizona |
Bivo |
BOLT Skin + Shave |
Breakthrough T1D (formerly JDRF) |
Carondelet St. Joseph’s Hospital Trauma Center |
Casino Del Sol |
Cemex |
City of Sierra Vista |
Clearview Micro MIrror |
Complete Flooring |
Courtney’s Courage |
Cyclelogical |
Cycling Out Loud |
D AND H Air Conditioning and Heating |
Donate Life Arizona |
Dragoon Brewing Co. |
Easterseals Blake Foundation |
El Grupo Youth Cycling |
El Tour de Tucson Bikes for Change |
Endurance Mobile Recovery LLC |
Enduro Bites |
eoGEAR |
Friends of Aphasia |
Gizmo Cycling |
Guru Bikes |
HARO Bikes |
herbOrder |
Hollywood Racks |
HSL Properties |
HSL Properties |
Jo’s Cycling Gifts |
KXCI Community Radio |
Labs on Demand |
LOOK! Save A Life |
Make-A-Wish Arizona |
Maxwell Aesthetics |
McDowell Sonoran Conservancy |
MedSense MAWT LLC |
Mothers Against Drunk Driving |
Old Tucson Entertainment |
Pain Institute of Southern Arizona |
Peace Corps |
Pima County Attractions & Tourism |
Pinnacle Performance Eyewear |
POC Sports NA |
Primal |
Raising Cane’s Chicken Fingers |
Renewal by Andersen |
Rob DollarFoundation |
San Tan Century |
ScudoPro |
Smith Optics |
Specialized – Oro Valley Bikes |
Sweet Endurance |
Tailwind Nutrition |
TEP – Tucson Electric Power |
The Cycling House |
Tour de Palm Springs in Coachella Valley |
Tucson Orthopaedic Institute |
Tucson Subaru |
Unique beating hearts |
United Sound, Inc. |
United Way of Tucson and Southern Arizona |
Vantage West Credit Union |
We Ride 4 |
Western National Parks Association |
White Tank Community Health |
WILDCYCLER |
Youth On Their Own |
Zia Rides |
Expo & Fiesta Layout in 2024
