Zenni Named Official Eyewear Sponsor of El Tour de Tucson 2025

Zenni Optical Rides into Tucson as Official Eyewear Sponsor of El Tour de Tucson 2025

We’re gearing up for one of the biggest cycling events in the country — El Tour de Tucson — and Zenni is proud to be the Official Eyewear Sponsor for 2025!

From November 20–22, the streets of Southern Arizona will be filled with more than 9,000 riders of all ages and skill levels. The action kicks off at the Three-Day Expo & Fiesta at the Tucson Convention Center, where you’ll find our Zenni booth stocked with stylish, performance-ready eyewear — plus exclusive event discounts.

El Tour isn’t just a ride; it’s a celebration of community, perseverance, and accessibility — values at the heart of everything we do. Whether you’re pedaling 102 miles or cruising a fun 3-mile loop, we’ll be there cheering you on and helping you see the road ahead with clarity and style.

“Zenni is thrilled to partner with El Tour de Tucson, a ride that embodies community, and the spirit of accessibility, values we hold at the core of our brand,” said Veronica Alcaro, VP Brand at Zenni Optical. “We’re excited to bring our eyewear to the cycling community and connect directly with riders who inspire us with their passion and perseverance.”

Since 2003, Zenni has made eyewear affordable and accessible for everyone, and now we’re taking that mission further into the cycling world. From sleek sunglasses to prescription sport frames, we’re here to help you perform your best — on and off the bike.

Come see us at the Expo, meet the team, and find your perfect pair.

Learn more about the ride at eltourdetucson.org and check out our full collection at zenni.com.